With experience taking a FTSE200 company into a new market WestHaze can help you evaluate the opportunity and identify the fit with your capabilities. This will give you an early indication of whether to engage on the next stage of development.
Analysis of the market, identification of the requirements and a gap analysis of capability will show whether the company can achieve success in the new market.
We can then help in developing the market proposition, identifying partners that complete the capability portfolio and develop a go to market plan for the new market.
Budgeting for what is often perceived as a costly exercise is essential allowing phasing of expenditure, control of costs and the development of multiple exit points to avoid unnecessary cost.
We can provide the focus and control for this activity, reporting progress and advising on next steps.
Testing propositions is a key element of this activity and we will use your suggested customers to test the proposition with or we can use our extensive network of contacts to give feedback.